Third Heat of the Next Big Thing at Alphabet City

February 20, 2012


The search for the next Great Corporate Event Act continued on Thursday Night with the third heat of this year's Next Big Thing Competition held at Alphabet City in association with Event Magazine, UBM, International Confex and our handsome entertainment-booking selves.

A packed house watched as a ferocious judging panel featuring our own Adam Sternberg tore into a selection of acts hoping to make it big in the events industry with Event Magazine's Jeremy King playing "A Low Rent Dermot O'Leary" for the evening (his words)

The standard was remarkably high with each of the performers giving the judges plenty to think about; but The Next Big Thing isn't your average talent show and a good performance alone isn't enough to make it past the four-headed criticism-hound that guards the gates of the semi-finals. Acts needed to prove that they have something new to offer to the corporate market.  

Singer-pianist Kima kicked things off with a pair of soulful cover versions before making way for the powerful voice of Opera Singer Il Tenore. Vocalist Jonathan Graham earned comparisons to Will Young and Gareth Gates but seemed to suit the West End stage more than a corporate gig and though all female Bee Gees tribute 'The Bee Shes' were fun and frivolous, they failed to win the affection of the judging panel.

In the end, only 2 acts could go through to the last round, and though last minute entry Elysia Keep seemed to have the audience on her side after a performance of 'Valerie' she was pipped to the post by Folk-Rock songstress Poppy Jones and 'Beiber-Haired' Singer Songwriter Adam Duffield who had the audience eating out of his hands with his winning personality and heartfelt performance.

A big thank you to all of the acts who performed as well as the Judges partners International Confex, Event Magazine and of course everyone at Alphabet City who helped make the evening so successful.

Keep your eyes peeled for the next round of auditions which will be held at this Year's Confex which is being held at Exel London between the 6th to the 8th of March.