The Sternberg Clarchives: Anyone for Tango Crump?

June 16, 2011



Sometimes a product launch is so unique that to try to represent the product using an existing form of dance simply won’t do – in these situations, what’s an entertainment agency like Sternberg Clarke to do? Well, make up a new form of dance of course. As part of the product launch for Thierry Mugler’s ‘Womanity, we were asked to create a dance performance that conveyed the spirit of the perfume in the stunning surrounds of London’s Tate Modern.

By choreographing a bespoke performance blending elements of tango and more contemporary dances such as ‘krumping‘ we were able to create entertainment that captures the unique spirit of the product being launched.

If you’re looking for entertainment for a product launch or something that captures a theme or particular style then get in touch on 02o 8877 1102 or email