September 26, 2018
We love the British Museum. It is a venue that will instantly impress anybody as soon as they walk through the door and when we heard that our client was looking to book the Soweto Gospel Choir to fill the Great Court, we pulled out all the stops to make it happen!
Standard Chartered are a financial services company which has toiled for fifteen years to raise money for Seeing is Believing, a visionary partnership with leading eye health organisations to tackle avoidable blindness and visual impairment. In their own words they have ‘helped millions of people return to education and work, and see the world again.’ Under the hashtag #eyecan, you can follow their journey.
A truly inspiring and charitable cause, the company were delighted to reach their donations target of $100 million two years ahead of schedule and booked out the British Museum with the Soweto Gospel Choir to not only celebrate the achievement but also to raise some more money on the night. Dig deep folks!
Soweto Gospel Choir is a South African gospel group and was formed to celebrate the many sounds of African music. Considering Seeing is Believing is a global initiative, they were the perfect choice to not only offer a joyous uplifting sound but also to remind guests in attendance that the work was not yet completed and that many around the world are still suffering from preventable eye problems.
Performing in front of the famous Reading Room, the Soweto Gospel Choir performed for twenty minutes with production supplied by Event Concept and catering delivered by Bubble. A superb event, we cannot wait to return to the British Museum for more events in future!
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By Henry Fosdike