Should I Theme My Event?

April 11, 2017

We get a lot of enquiries from clients both private and corporate who are looking to hold an event or party in the near future. Many of the requests for entertainment that we receive are simply for a band or strolling artist, but a few clients often directly ask us whether or not they should theme their event. It’s hard for us to say but we thought we’d write a few words on whether or not theming is right for you.

The first consideration is when exactly the event is being held. If you’ve left it a little late to arrange the entertainment then you may well have left it late to send out the invites as well. If this is the case, then it’s probably best to stick to going ahead without a theme because chances are high that most guests won’t have the chance to seek out a costume (if necessary). An alternative however is to give the party a vague theme upon arrival – ‘summer garden party’ is pretty much perfect for any event that takes place outside between the late May and August.

 This isn’t necessarily the situation many of our clients find themselves in however. If you’re in the early stages of your event planning, then you may well be asking the question of whether or not to theme your event utilising our professional opinion. We supply entertainment to hundreds of events each year so it’s fair to assume that we have a lot of experience in this area. Again, there are a couple of points to consider. The first is just how serious you are expecting or wanting the event to be. If it’s a networking drinks between the CEOs of every FTSE 100 company in London, then it might be best to steer clear of the Vicars and Tarts theme you had been mulling over. If it’s a promo event for those in your industry, then we’d definitely advise doing what you can to entice attendees to show up! You’re spending a lot of money to promote your business and with many events taking place on a weekday, the more fun a ‘business meeting’ sounds, the more likely you are to pack out your venue… Just be sure to point out that costumes aren’t necessary.

A theme will generally make a party or event a lot more memorable for those who attended, so in a lot of ways, we strongly recommend going for a theme. Not only that, but once you have settled on an idea, the party becomes a lot easier to visualise. Would you have circus performers in your venue ordinarily? Perhaps not. But if your theme is perfect for them then there’s an instant chance to wow your guests! Just think about the possibilities! We here at Sternberg Clarke love the idea of ‘dare to be different’. Nobody wants the same thing all the time, so why not have a go at making your event or party extra special? Very few successful people got to where they are today without doing something a little differently.

 With this in mind then, what theme should you go for? That is of course up to you! You may wish to go with something broad (see the suggestion above) that is in keeping with the time of year or commemorating the reason for the event in the first place. The most memorable parties however, tend to be those with a clear theme like the Harry Potter party pictured above. Our Steampunk party at the Natural History Museum is the most memorable that we can recall offhand with costumed characters and all of the acts decked out in superb Victorian/Sci-Fi clothes. Just looking at the photos in that blog for a second… Would you theme your event when it could look like that? We’ll leave that up to you!  



Planning an event? Get in touch 

Here at Sternberg Clarke we know how to handle a challenge and we stop at nothing to ensure your event is a night – or day – to remember. Check out our create page and learn more about how we can customise your entertainment to match your needs.

Thinking about booking one of our many talented music acts? Visit our contact page and send us a message.

Holding an event outside London?

Our sister company, Trevor George Entertainment, cater to any and all events and weddings outside London. You can find their website here.

And Subscribe

Alternatively, if you simply want some inspiration, tips or thoughts on event entertainment, stay updated on our blogenjoy us on instagram and follow us on twitter

By Henry Fosdike