How to Entertain Clients from Overseas

August 04, 2016

There are a huge number of events each year, more than we can possible care to mention, and it’s true that in an increasingly multicultural world, many companies are choosing to reward their employees with trips abroad. From Big Ben to Stonehenge (the finest of all the henges), there’s a lot of things that attract overseas clients to the UK. When it comes to events and entertainment though, you might feel a little stuck wondering how best to organise their party. Well wipe that sweat from your brow and take a seat for a second as we’ve got your back!

Celebrate British History

There’s only one reason that clients are coming over to the UK (for the purposes of this paragraph anyway) and that is because of our history! Fantastic events venues like the British Museum or Natural History Museum offer something truly unique to clients in that they can rent out vast areas of the building in order to enjoy a private viewing of some of the pieces on display. Embrace these ideas but also put forward other gorgeous and often missed locations that your clients might not be aware of including the Old Royal Naval College in Greenwich.

Play on the concept of Britishness

The British are well known for being associated with bulldogs, lions, a stiff upper lip, amazing accents and of course, upmarket gentleman villainy according to a multitude of Hollywood blockbusters over the years. Why not play on some of these preconceptions with some of the event entertainment ideas you provide? From singing waiters to Acrochaps, there are a whole host of fantastic and surprising entertainment acts to recommend.

Be careful on the English

Despite the fact that English is spoken the world over these days, a lot of the subtleties of English humour or a fast speaking entertainer might not be the best choice for a room containing the finest financial analysts from other parts of the globe. With that in mind, the visual acts are perhaps the better entertainment acts to go for but be mindful when booking them; acts like the Singing or Breakdancing Waiters are primarily able to be enjoyed by all but the set up tends to involve a little dramatics that may not be understood by everyone. That being said, even if they don’t realise the Singing Waiters aren’t actual waiters, they’re sure to enjoy the performance.

Incorporate Other Cultures

With London being one of the most multicultural places on Earth, not everything needs to focus on the hits of Queen, Elton John and David Bowie. If your event is people held at Whitechapel Gallery for example, you may wish to celebrate the large Bangladeshi community in the area by fusing Asian music into the entertainment; one of the best parts about Organic Jam is that it can be fused with literally any musical style to match your clients’ requests perfectly.

Avoid the Obvious

Offering the obvious can be an easy trap to fall into because the first thing you may think of when approached by a Spanish client (for example) is that they’ll be wanting Spanish acts like Flamenco dancing or some Spanish guitar. You have to get into the client’s shoes and think about this – if they’re coming to the UK for their corporate events, it’s fair to assume that they’ll be wanting something a little different than what they can get at home.

We have experience of catering to various global clients over the years, so if you’re looking to work with a business based overseas, then do get in touch for our entertainment recommendations using the contact details below.


Planning an event? Get in touch 

Here at Sternberg Clarke we know how to handle a challenge and we stop at nothing to ensure your event is a night – or day – to remember. Check out our create page and learn more about how we can customise your entertainment to match your needs.

Thinking about booking one of our many talented music acts? Visit our contact page and send us a message.

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By Henry Fosdike