June 22, 2015
We don’t just enjoy putting together events; we also enjoy heading to see them as well. Over the past weekend, tens of the West End’s finest musicals all came together for a musical extravaganza, showcasing a number of their tunes to a hugely appreciative crowd in London’s Trafalgar Square for the fifth year in succession.
Last week, Adam Sternberg had implored to the crowd at the second heat of Beat the Brief that when used in the right way, audiences love entertainment and West End Live was a brilliant example of this, a huge crowd gathering to enjoy the music across the weekend. Many people that we spoke to had been on both days despite the long queues to get in (and repetition of a number of acts on each day), but such was the infectious atmosphere that this was hardly a surprise.
Having recently helped out with providing The Phantom of the Opera for an event at the Natural History Museum, we know how effective musicals and theatre can be when taken out of their usual location. Indeed, it appears that this seems to be a hugely popular type of event in London at the moment with huge numbers of people enjoying the likes of watching Star Wars in Hoth (courtesy of Secret Cinema) and helping immersive theatre experience You Me Bum Bum Train to sell out in just a couple of hours yesterday evening.
Our own personal favourites were probably the Jersey Boys medley (we must get a ticket soon!) and the preview of Green Day’s upcoming musical American Idiot, which will receive its West End premiere in the Arts Theatre, previously used by Ghost Stories. With a number of famous London venues such as the Science Museum, Forbidden Planet and Picturehouse Central (a gorgeous new cinema just off Leicester Square) also providing free experiences and gifts throughout the day, West End Live was a wonderful experience for all the family to enjoy.
Supported by the Mayor of London and Westminster City Council, it’s brilliant to see the government getting behind entertainment in interesting areas and its clear the people of London voted with their feet and loved the experience. Roll on next year!
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By Henry Fosdike