James Cracknell is one of Britain’s most inspirational and successful athletes of all time with 2 Olympic Gold Medals and 6 World Championship titles. His epic rowing finals in Sydney 2000 and Athens 2004 were two of the most watched sporting contests in history but it is since retiring from his 13 year international career that James has distinguished himself as a very special and inspiring sportsman, athlete and adventurer.
Last year, James finished a phenomenal 12th in the Marathon de Sables (making him the highest placed Briton in its 25 year history). He had already entered the race ‘for fun’ when the Discovery Channel decided it was something that needed filming. Subsequently, he turned his attentions to a new challenge, James Cracknell Takes on America- racing to cycle, run, row and swim from LA to New York in record time. It was during this trip that James suffered a near fatal accident after being struck from behind by a truck while cycling through Arizona. After a difficult six-month recovery period, James is now in the Canadian Yukon completing The Coldest Race on Earth. These stunning adventures will transmit as 'Unstoppable: The James Cracknell Trilogy' on Discovery in April 2011.
When not crossing oceans and continents, James is in demand as an entertaining corporate, motivational and after dinner speaker and is an ambassador for Adidas and BMW. He is married to journalist and broadcaster Beverley Turner, with one young son Croyde, a baby daughter Kiki and they are soon to welcome another! His more sedate activities include a ten-year post as a Daily Telegraph journalist; Olympic presenter for ITV News at Ten in Bejing, and presenter of Channel 4’s Red Bull Air Race and ITV 1’s British Superbikes. James was appointed Sustainability Ambassador by the London Organising Committee of the 2012 Olympic Games (LOCOG). Chosen for his ability to articulate the key areas to combating climate change to a wide audience, James was actively involved in advising on policy issues. He is also a founding partner of sports marketing company Threshold.
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