James Averdieck is the founder and of Gü Chocolate Puds - the fastest growing food company in UK and a brand credited with revolutionising the quality of desserts – he is an entrepreneur in the truest sense of the word. He built the brand with passion and sold it for £32 million. He has since moved on to found The Coconut Collaborative.
In the process of building his brand, James realised his chocolate dream of selling soufflés to the French and chocolate to the Belgians...Since he sold his beloved Gu, James has become aware that the money, the power, the pleasure-seeking, the cars and the kudos, will never match the thrill of running and building the business and has since started a new food business - The Coconut Collaborative. His enormous success lends him credibility, and his endearing transparency, combine to create a charismatic, intelligent and thoughtful keynote speaker, from whom important lessons can be learned.
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