But following a catastrophic speech at the Institute of Directors, during which he famously joked "People say how can you sell this for such a low price? I say, because it's crap" Ratner saw £500m drop off the family business before being pushed out of the company.
Ratner bounced back in spectacular style however, going on to open a chain of successful health spas and launching geraldonline.com – the UK’s most successful online jewellery site. He has since become an extremely popular choice on the corporate speaker circuit thanks to his enthralling and inspirational cautionary tale.
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